Most bloggers know that one way to encourage people to sign up to their blog is to offer an incentive. Some kind of free report, or ebook or other gift that is a tempting reward for a visitor to transform into a newsletter subscriber.

If you’re struggling to create your incentive, or your incentive doesn’t seem to be converting well, read this article. We’re going to look at how to quickly create an incentive that works as hard as possible to get you the right audience—and get them wanting your freebie.

Don’t give them what they need

It goes without saying that your freebie needs to be valuable to the customer, but giving too much can overwhelm them to the point that they can’t be bothered to sign up for it. Even if it’s something you know they desperately need.

Make it quick (to create and consume)

Valuable content that can be applied straight away is a very attractive offer for someone with limited time, but with a problem that you can solve.

What problem do you pick to solve?

With your visitors all having slightly different interests, and with you knowing so much about your chosen subject, how on Earth do you decide what problem to solve, and what kind of freebie to give away to encourage people to give you their details?

For example, if you teach social media marketing for small online businesses, your customers might be coming to you because they want to:

get more clients

build brand awareness

improve customer loyalty

increase viral marketing for the company

learn more about social media for businesses.

Once you have your top five, pick the one problem that you feel 70-80% of your target market is having. Let’s say in this instance it is: “getting more clients.” Read more at www.problogger.net